Let's see... The best buy website lists the tablet for $299. It is not available for shipping. In store pickup only. There are no units available near any zip code I plug in for the state of Florida. I went to my local best buy today in town they have plenty in stock for 399 dollars. The salesman told me there's a difference between the A1 and x1 unit. He said there is a different sensor in the x 1 unit. It has the same exact specs as the A1 unit. The bottom line is the website is advertising the Transformer for 299 dollars and if you go into the store they're going charge you $399 for a device with the same name and specs.