The ASUS Zenfone 3 just launched here in the Philippines and it's a bit pricier than I anticipated. The 5.2 inch version costs around $399 while the the 5.5 inch version costs around $449. While it's still a better bang-for-buck than many phones from brands like Samsung, I was honestly expecting the price to be lower, especially since the price mentioned last May in the global announcement was $249 for the 5.2 inch version. I'm really disappointed in ASUS for this massive deviation. The Zenfone 3 lacks that "great deal" feel that the Zenfone 2 had when it was released. It seems ASUS is moving Zenfone from a budget brand to a more premium brand like Samsung. What do you think? How do you feel about ASUS heading in Sony's direction?