From BN directly:
Wanted to share the news that Barnes & Noble is announcing the next phase of its NOOK Developer program, introducing a new suite of tools and services that will help developers accelerate the delivery and distribution of their apps on Barnes & Noble’s NOOK Color eReading platform. The company is also opening application submission for qualified third-party developers and content providers.
As you will recall, Barnes & Noble launched NOOK Developer last fall to work with developers and content providers to extend the value of the NOOK Color Reader’s Tablet, with a focus on delivering reading-centric applications to customers – apps that enrich and extend the reading experience. Barnes & Noble has also announced plans for a major update to the NOOK Color firmware this Spring which will offer customers the first new apps to discover and enjoy, along with email and other requested features. New apps will be added regularly for customers to explore and easily download. NOOK Color customers – enthusiastic about expanding what they can do on the highly acclaimed, bestselling device – will find rich, immersive and vivid paid and free apps that are specifically optimized for NOOK Color.
Barnes & Noble is providing qualified developers access to a variety of tools and resources to accelerate the development of their apps including:
Access to “Developer Mode” services, which will enable adb (Android Debugging Bridge) access on NOOK Color to facilitate application development and debugging
Public and private interaction with other developers and NOOK App Developer technical experts
Early access to development tools, APIs, resources and services
An app review/acceptance process that will follow the company’s content acceptance policies as with books to ensure the content is appropriate for the Barnes & Noble customer
Developers are invited to join and qualify to submit their applications by visiting . There is no program fee for developers to participate in the NOOK Developer program. Developers who qualify will be able to submit paid and free apps and will receive 70% of any paid app purchased by Barnes & Noble customers. Developers also have the option to offer free trials to NOOK Color users.
Claudia Romanini, Director of Developer Relations at Barnes & Noble.com offers the following statement related to today’s NOOK Developer update: “We are thrilled with the strong response to NOOK Developer thus far. We’re excited to see our eReading ecosystem grow with new engaging content and applications that our millions of customers can discover through unmatched merchandising opportunities on the NOOK Color Reader’s Tablet, on Barnes & Noble.com one of the world’s leading eCommerce Web sites, and through our large footprint of more than 1,300 retail and college bookstores, beginning this Spring.”
Great news Phil, thanks for sharing that. I had hoped after they announced the update that someone would run the numbers for them and compare just opening it up to the regular market vs the support costs of maintaining their own market and all the support and structure required to do that and was hoping they would go open. Oh well little steps will do just fine. Wonder how long it will take before Amazon submits the Kindle app? LOL