1. anon(55900)'s Avatar
    Boldly stating a good chance of a come back, different, but a step for Blackberry turnaround!

    KEYone: Unlocking BlackBerry's Future? - BlackBerry Ltd. (NASDAQ:BBRY) | Seeking Alpha

    *The BlackBerry KEYone is the first step in BlackBerry's turnaround story.

    *The company is protecting is valuable brand identity in the smartphone market while turning its capital toward its more lucrative software business.

    *The TCL licensing agreement will allow BlackBerry to streamline its business by downsizing expensive phone segment employees."
    03-02-2017 03:53 PM
  2. Dunt Dunt Dunt's Avatar
    On Seeking Alpha you can say anything you want.... and few will believe any of it.

    BlackBerry is doing what they have been forced to do, based on their inablity to gain any traction in the smartphone market. What we need to see is HOW TCL is going to change that...

    - Buying Power help reduce cost (well that didn't happen)
    - More production capacity to get devices rolled out quicker (the selling phones unlocked with a later unspecified date for Carriers.... not looking good on that point)
    - Get Carrier's on board (still have to see what happens - they were less clear than back at CES)
    - Marketing (being that TCL has stated they are going after the Enterprise market with the BlackBerry Brand and the Alcatel and TCL Brand will be the consumer focused brands...... doesn't look good)
    - Provide confidence that the Brand isn't going away.... (TCL has stated many times that they have long term plans for the Brand... so on that account they do improve the level of confidence that Enterprise won't be left without a BlackBerry solution in coming years)

    But really until TCL shows over time their commitment to the BlackBerry brand.... it all hopes and dreams.
    03-06-2017 09:35 AM

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