New from Play Google. Incent installs

Twish

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Ratings, Reviews, and Installs

Developers must not attempt to manipulate the placement of any apps in Google Play. This includes, but is not limited to, inflating product ratings, reviews, or install counts by illegitimate means, such as fraudulent or incentivized installs, reviews and ratings.

Here are some examples of common violations:
  • Asking users to rate your app while offering an incentive
  • Repeatedly submitting ratings to influence the app’s placement on Google Play.
  • Submitting or encouraging users to submit reviews containing inappropriate content, including affiliates, coupons, game codes, email addresses, or links to websites or other apps
Ratings and reviews are benchmarks of app quality. Users depend on them to be authentic and relevant. Here are some best practices when responding to user reviews:
  • Keep your reply focused on the issues raised in the user's comments and don’t ask for a higher rating.
  • Include references to helpful resources such as a support address or FAQ page.

What do you think about this?
How independent developers now can promote games?
 

SpookDroid

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Jul 14, 2011
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The same way they SHOULD always be doing it. I don't see why a clause that's more than reasonable (not getting 'paid' reviews) is a problem for any developer, for that matter. If you have to pay someone to give you a five star review, then your game/app maybe isn't that good.
 

Twish

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Problems in banning motivated traffic. For example:
The price of 1000 incent installs of the US application is 250-500 USD;
The price of 1000 organic installs of the US application is 1500-4000 USD;

For old developers, earnings from advertising will increase. However, tools to promote new applications decrease