It wasn't hard to see that price tag coming. When I was on the fence about whether or not to get the D3 or wait for the Bionic to launch, the thing that made me finally decide to go with the D3 was my gut feeling that the Bionic was going to be $100 more and I didn't really want to pay that premium for 1st Gen LTE tech.
This (and all of the other LTE phones) are simply priced for anyone who absolutely MUST have LTE now and will accept no substitute. For that group of people, the $100 extra is an acceptable price of entry. If it's not acceptable to you, then maybe you're not one of those people. ;-)
-SR-