It looks like it's similar to the Zagg Invisible Shield. I personally love it and have gotten quite good at applying it to devices. It isn't that difficult to apply but it is some work, and involves applying a slightly wet piece of plastic to your device, which can be worrisome. The trick, I have found, is to keep a microfiber cloth at the edge of the screen and squeegee in that direction so you absorb the moisture immediately instead of sopping up afterwards. Powder free latex gloves help to avoid fingerprints, but that would go for any screen protector application.