Stupid question: Is there a factory-installed screen protector still on the screen? I ask, because I didn't discover mine for FIVE DAYS after getting the watch!
I smacked the watch against a piece of metal and was horrified to see a big scratch on the brand new watch. I started rubbing the screen pretty vigorously (thinking I could buff it out). After a couple minutes I noticed the plastic protector starting to slide off the screen. I removed it and to my relief, the screen was untouched. Lucky.