When buying a new phone does colour matter to you

All depends on what they offer. I tend to stick with the darker shades offered. I'm not one to grab a shiny/bright device, I like mine to be a little more " stealth " in looks.
 
I don't like white because it would get too dirty too quick for me. I like a good sleek black, or a blue if it's a nice shade.
 
Of course. To me the whole phone changes if this has different color. I don't like white color except in Nexus 4.
@relaisitic which device do you have and I which color?

Sent from my GSIII