My Android is showing only company logo when switched on. What can I do?

[AC Question]

My android is showing only company logo when switched on. Please help.

My Micromax canvas fire 2 is only showing company logo and powered by android when switched on. I have tried volume up, down and power key to open boot menu but it do not open it but again shows the company logo and powered by android.

 

[B. Diddy]

Welcome to Android Central! Either the firmware has become corrupt, or there's a hardware issue. Not sure if there's much else you can do. Is it under warranty?

Is this the procedure you followed?

https://www.youtube.com/watch?v=Ch_DPUgSZho