Why isn't my Motorola Device Manager Launching?

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AC Question

Motorola Device Manager Not Launching

Have downloaded the latest motorola device manager from the website and installed it. However, the manager does not automatically launch when i connect my device. Also, when I try to launch it from the start menu, it launches a window which says "Checking for new device software..." and after a while responds "There are no updates for you device at this time. Current version: N/A"