Meet the tiny, Florida-based phone maker that thinks it can beat Samsung
Sammy Ohev-Zion starts our chat with an economics lesson. It costs every company about the same amount to manufacture a phone, he says ? the price of an Nvidia processor and a Sharp display is consistent whether HTC, Nokia, or Motorola is signing the check. But those costs are only a small piece of the price you wind up paying when you walk into a Verizon store and buy that phone ? which either costs upward of $500 or requires a hefty two-year contract. You're also paying for Samsung's nine-figure marketing budget, HTC's HR department, or Sony's huge New York City skyscraper. What if you could buy the same high-end phone from a company without all that cruft and overhead? How much would it cost?