I was in Best Buy today with my wife looking for her an iphone case(tragic I know) and what I witnessed was the end result of Samsung's massive marketing budget. As usual it was packed and everyone and their mother(literally) had iphones. As I started to pay attention I noticed 3 different curent iphone customers who were all waiting to upgrade start to talk about the Galaxy S4. It was like a sewing circle as they talked about the commercials and how big and bright the screen was. As far as I could tell all 3 had decided to get the Galaxy S4. This is less about whether or not you like Samsung, but more about what they have done to introduce the "average user" to the Android platform. I think it's wonderful that people that would have never considered switching from an iphone are looking at Android for the first time and it's due largely to the massive marketing budget of Samsung. To me this is great news for the platform we all love and enjoy!