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Motorola’s Software Strategy
Motorola has gone all-in with Android, starting with the first DROID. Motorola tried their own enhancements soon after with MotoBlur but as Android got better and arguably more user-friendly, the MotoBlur interface went to the wayside. Visually, the Gingerbread Motorola phones that eventually got Ice Cream Sandwich dropped the MotoBlur interface for the “stock” Android look and feel. This continued through Jelly Bean and the Moto X.
At the Moto G announcement, Punit Soni, Software Product Management at Motorola, went over Motorola’s three tenets when it comes to software development on Android.
1. Ensure that we build on a foundation of pure Android
MotoBlur’s long gone. Expect the user interface on all new Motorola Android devices to look and feel like “stock” Android - not far off from a Nexus or a Google Play edition device. Motorola doesn’t want to take over the Android interface.
2. Build experiences that compliment Android and Google services, not compete with them.
You won’t see Moto Voice (S Voice) or Moto Translator (S Translator) or a Motorola App Store on a Motorola Android device. No need to double up on the excellent services that Google has already built.
And like Google releasing their apps in the Play Store, Motorola is doing the same so updates to features like the camera won’t require a full system update.
3. Ensure that we can build software that gives value back to the user.
Motorola is answering the needs of users and building solutions that matter. Motorola Assist builds on Motorola’s experience with their previous Smart Actions application. With Motorola Assist, your phone can get out of the way during something important (meetings) or when you need your quiet time (sleep). And on devices like the Moto X, it can detect when you’re driving to send automatic replies while you focus on the road.
Smartphones should be secured but most people find PIN locks cumbersome. Unlocking a locked phone is probably most done activity on a smartphone. With Trusted Bluetooth, anytime your phone is connected to a Bluetooth device you list as trusted, there is no need to lock your phone. And if the connection is lost, your phone gets locked automatically.
As a fan of Android, I like what Motorola’s doing. They’ve made these three tenets their differentiating factor compared to the rest of the market and that’s a great thing - very fitting for a Google company.