If Apple really has the better product, why would it not be winning marketshare?
Hamburger Stand is cheaper than McDonalds...why is McDonalds still selling more? Why are generics at the store not outselling the name brands?
Order these companies by how many phones they sell: Samsung, Apple, Nokia, Motorola, LG, Sony, HTC, ZTE, Huawei.
Apple wants to be a premium brand. There's is nothing wrong with that. That doesn't make their products better. That doesn't mean it's competitors suck. Look at the automotive industry. There's a place for BMW and Mercedes among Toyota and GM. Volume doesn't mean the product is better. Volume also doesn't mean the product is worse.
It's all just different philosophies. Apple is more hardware than services. Google is using the open Android platform and the Google Play Store to get people to use Google services. Room for both. Not a zero sum game. They all want to lock you in. But if you guys want to argue about winning and losing by comparing sales and marketshare, go right ahead.