I do think that it is unusual for so many screens to be cracking so easily on such a new device. I think I treated my Nexus7 about like I treat all my other netbooks, notebooks, and smartphones...and this laptop right here....which is to say, fairly well, but a tablet is a size that perhaps we aren't all used to. I treated mine more like I do one of my smartphones than I do full sized laptop, so when mine fell only a few feet on a rug, landed right side up, and cracked and became unusable, I called Google, and because I was just past the 15 day cutoff, I had to go from the very friendly and understanding (but totally useless) Google people to the more typical 'foreign help desk ESL speaking' people at ASUS.
I figured--correctly--that it was my fault, so I just wanted my screen fixed, and after the boring/typical waits and stuff, I packaged it up and sent it in...after about a week, due to this being a common problem, ASUS got back to me, and said it was $85 parts and $65 labor, and shipping $10 (ground). I paid--it was a 16gb, and yeah, I might as well have paid the xtra bucks and bought a new one, but I just kind of wanted this one back, and also, when I saw how many people were cracking their tablets, I wanted to follow it through, and see just what happened.
I just got it back. Kind of bitter about the whole thing...it did crack really easy, but I think--again--that it's due to two things: my fault in not treating my tablet more carefully, and google's fault for not really testing this more carefully, and seeing that this breaks really easy. It does fit nicely in all my pockets, and since it is a reader, I carried it around same way I've carried my Kindle around these past couple years...Kindle's dropped, bumped against doors, fallen off my bed when I fell asleep countless times....and still here. So this is way too fragile for me, and the whole point of a tablet, to me, is to have a computer I could lug around with me and use in coffee shops and while waiting to eat, etc...but I know I'd be way too worried now about it breaking again, so mine'll be up for sale.
I don't agree with some of the methods described for getting money back, we gotta act right...but I also disagree with fellow who thought this was just normal breakage, and that we were complaining without good cause. This isn't normal. I google around, this thing just came out for sale, and it's breaking right and left...
Anyway, back to my old kindle for reading, and I'll lug around my Dell netbook if I want a computer....