Why can't I access the Google Play Store?

A

AC Question

I can't access the Google play store

Hello, well i cant download apps and or update them. This all started several weeks ago after google discontinued services to all 3Rd party links. In which I had a Google a count under a wildblue email. Anyways because of that when I try updating apps or downloading them I get this lovely message saying "Authentication required. Please sign into your google account". Anyways so is there a way to switch the apps I have now to a new account and be able to update and all that. Or am I sol and have to start over again?