Yeah, several people have pointed this out recently. It seems to have started with the new version of the market play store. I think the new "My Apps" section of the play store handles bloat differently.
I uninstalled the updates to those bloatware apps awhile back to save space. (You can't uninstall the apps without root, but you can uninstall updates.) When the new play store came I started getting request to update them too.
I'm trying to decide if I should just keep ignoring them or just install the updates and be done with it. (I recently purchased a 32 GB SD card, so space isn't an issue for me now.