k000
Well-known member
ive been singing my own praises. i love this phone and everything about it. the people that have done nothing but complain about it should just return it and find something else.
and that sounds completely ridiculous. show me proof of this law...
We are digressing, and I am not an expert, and won't be able to reply to any questions But a
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Are the FTC Endorsement Guides new?
The Guides aren?t new, but they?ve recently been updated. It?s always been the law that if an ad features an endorser who?s a relative or employee of the marketer ? or if an endorser has been paid or given something of value to tout the marketer?s product ? the ad is misleading unless the connection is made clear. The reason is obvious: Knowing about the connection is important information for anyone evaluating the endorsement. Say you?re planning a vacation. You do some research and find a glowing review on someone?s blog that a certain resort is the most luxurious place they?ve ever stayed. If you found out that the hotel had paid that blogger to say great things about it or that the blogger had stayed there for a week for free, it could affect how much weight you?d give the blogger?s endorsement.
Why did the FTC revise its Endorsement Guides to include social media?
The FTC revised the Guides because truth in advertising is important in all media ? including blogs and social networking sites. The FTC regularly reviews its guides and rules to see if they need to be updated. Because the Endorsement Guides were written in1980, they didn?t address social media. The legal principles haven?t changed. The FTC revised the examples to show how these standards apply in today?s marketing world.
Isn?t it common knowledge that some bloggers are paid to tout products or that if you click a link on my site to buy a product, I?ll get a commission for that sale?
First, many bloggers who mention products don?t receive anything for their reviews and don?t get a commission if readers click on a link to buy a product. Second, the financial arrangements between some bloggers and advertisers may be apparent to industry insiders, but not to everyone else who reads a blog. Under the law, an act or practice is deceptive if it misleads ?a significant minority? of consumers. So even if some readers are aware of these deals, many readers aren?t. That?s why disclosure is important.
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The FTC