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My rant on HTC's marketing
I was at a Sprint store watching an associate answer a man and his wife's questions regarding the differences between the S3 and EVO. A lot of what he said was a little above their understanding with regards to technical details. While explaining the pros of each device, they said the displays looked about the same and asked which had the better display. He said the S3 had a larger screen and gave a good explanation about how it displays more vibrant colors.
I had to interrupt and asked him if I could show the couple the difference between the displays. I turned the brightness to its maximum and they were wowed. He later stated that the EVO's display was good as well but "..as you can see here, HTC has the demo units setup to advertise the Beats Audio technology".
Well for starters I was out of line for interrupting, but he was correct. The display unit had a pair of Beats Solo headphones next to it, and a running advisement explaining the improved sound quality of Beats Audio. I don't get why they spent so much time demoing Beats using a crappy dark video (compared to the S3's ad that covered some a pretty good range of topics) but not focus on the display as well? Had they assembled a more vibrant ad along with maxing out the brightness it could go a long way in letting the product "speak for itself"
Ok I'm done but I realized just how far initial appearance can go in grabbing a customers attention (i.e., TV sets running with all parameters set to their max). I might be in error about the demo, but the whole time I was watching I saw nothing about the display.
Sent from my EVO using Android Central Forums