Its already been proven HTC has a poor marketing team. also there lack of support for older model phones is what is ruining their reputation. I think they will take a few queues from samsung's new playbook because at one point this was the same thing that was said about Samsung in the past. Limiting their releases so that they can focus on marketing and support will also need to be done. with that being said thou, I think sprint will be still committed to their evo line and would try to preserve the name and branding. It's normal for companies to discontinue phone models to keep inventory down as the product cycle begins again. Doesn't mean the "new" evo will be released anytime soon. also even thou the m7 may lack this feature or that one. If the carriers have their way again those features could be added such as the way the evo LTE was developed off of a one x. The evo has a kickstand and micro sd even thou it is basically a one x at heart. HTC has a small recognition value in customer eyes but they aren't the Juggernauts that APPLE and SAMSUNG currently are so I don't know how much bargaining power they are going to have at the moment with carriers as far as features and naming is concerns, but these are just my thoughts and we wont know the final word till this all plays out.