I don't think they can top it, but they don't have to. They're in the lead by a country mile. All they have to do is make some slight improvements here and there and that thing will sell like nickel wings @ Hooters on topless night. Which is good. It will keep HTC on their game. The fact of the matter is that the One X was a superior phone to the GS3. I'm not just saying that because I'm in HTC fan, though I am a huge fan. Find the top 20 or 30 sites that actually know tech and the One X was the better reviewed phone. But the GS3 beat it silly in sales. Partly because of marketing, partly because it really is a good device, partly because they were able to release the same exact thing worldwide, which was a first for any Android OEM and partly (I feel, anyway) because there was a little bit of David to Apple's Goliath in Samsung last year. Just look at all the press the trial was getting, and it wasn't good press for Apple.
Can't wait for Thursday and then the next month or so, as we all get these in our grubby little hands. LET THE GAMES BEGIN!