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    Default HTC One (M8): Just saw the new ad with Gary Oldman

    With Gary Oldman. WTF were they thinking? They barely show the phone and at one point Oldman stares at the screen for a good 10 seconds.
    Last edited by NotJustAPhone; 03-26-2014 at 09:17 PM.
    coronaboy10 likes this.
  2. #2  

    Default Re: Just saw the new ad with Gary Oldman

    Quote Originally Posted by madlaw1071 View Post
    With Gary Oldman. WTF were they thinking? They barely show the phone and at one point Oldman stares at the screen for a good 10 seconds.
    Its HTC, marketing ain't their thang

    Posted via Android Central App
  3. #3  
    doc31's Avatar

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    Default New HTC One commercial

    Anyone see the new commercial... I dig it
    Thought it was a commercial for Tanqueray or something..... If you didn't see it goes like this police commissioner from Batman says blah blah blah HTC one m8 blah blah blah (the end)
  4. #4  
    doc31's Avatar

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    Default Re: Just saw the new ad with Gary Oldman

    I liked it Lol blah blah blah
    Ry likes this.
  5. #5  

    Default Re: Just saw the new ad with Gary Oldman

    Ad was weird but hey, it's Gary Oldman!

    Posted via Android Central App
  6. #6  

    Default Re: Just saw the new ad with Gary Oldman

    Actually thought it was quite good, the staring at the end was a bit weird, maybe cut it down to 3-5 seconds instead of however long it was, but hey, he has a good stare.
  7. #7  
    kygator13's Avatar

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    Default Re: Just saw the new ad with Gary Oldman

    As I was reading this, it just came on. Its interesting, not sure what the message is. Strange it is, but I like it.

    Posted via Android Central App with the HTC One
  8. #8  

    Default Re: Just saw the new ad with Gary Oldman

    Quote Originally Posted by madlaw1071 View Post
    With Gary Oldman. WTF were they thinking? They barely show the phone and at one point Oldman stares at the screen for a good 10 seconds.
    What's the point of showing the phone? They wouldn't have the proper target audience, the features that they would have shown would have been deemed gimmicks, and no one cares about metal. Seems like they used the last option available. No foul here.

    Posted via Android Central App
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  9. #9  

    Default Re: Just saw the new ad with Gary Oldman



    Sent from my HTCONE using AC Forums mobile app
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  10. #10  

    Default Re: Just saw the new ad with Gary Oldman

    I was just shocked to see the ad a few hours they announced it.

    They're getting there. Baby steps.

    "I'll put up color bars before I'll put you in front of our cameras." - MacKenzie (The Newsroom, HBO)
    "I'll put up color bars before I'll put you in front of our cameras."

    - MacKenzie (THE NEWSROOM, HBO)
  11. #11  

    Default Re: Just saw the new ad with Gary Oldman

    Eh... I appreciate the message they are trying to get across, as well as the humorous part but that's not how such product should be presented to general masses. You have to show and/or explain about some unique software/hardware feature, to make people want it or at least be interested enough to further research the product. Not use the generic words which can be attributed to ANY brand's product. Show more of BlinkFeed (and the level of customizations of it), show the stereo speakers (and their abilities like loudness) in some creative/humorous way, show the uniqueness and elegance of all-metal case in comparison to a "cheap plastic Fisher-Price toys" made by other brands (instead of randomly flashing the body for few seconds, forcing people to guess what kind of material it was - brushed metal or plastic), etc.

    I understand they are kind of restrained in terms of available funds but they should definitely find a different creative agency.
    madlaw1071 likes this.
  12. #12  
    coronaboy10's Avatar

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    Default Re: Just saw the new ad with Gary Oldman

    Quote Originally Posted by madlaw1071 View Post
    With Gary Oldman. WTF were they thinking? They barely show the phone and at one point Oldman stares at the screen for a good 10 seconds.
    And just swipes through the device barely looking it. I just didnt like it. As soon as I saw it, I just knew they hadnt learned one thing about marketing from last year. But on the plus side I did see it about 4-5 times last night so theres saturation at least i guess but they really need to step it up big time because that commercial just isnt going to get more people to buy it. It didnt showcase anything. I also, saw the Verizon commercial which basically just said Verizon has it on sale. I could tell that was a Verizon commercial but might as well have came from HTC as well since it didnt show case any features either. They can only get better from these I hope.
    madlaw1071 likes this.
  13. #13  
    DrWu's Avatar

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    Default Re: Just saw the new ad with Gary Oldman

    The point of the ad is a good one I think - "Who the hell cares what Gary Oldman says about a phone, he's an actor - go see what the internet is saying about the phone"
  14. Thread Author  Thread Author    #14  

    Default Re: Just saw the new ad with Gary Oldman

    Quote Originally Posted by DrWu View Post
    The point of the ad is a good one I think - "Who the hell cares what Gary Oldman says about a phone, he's an actor - go see what the internet is saying about the phone"
    The problem with that message is that when people go to the internet and read the reviews they will that it's a nice phone with a non-competitive camera. They should've pointed out what sets the One apart.
    John Doe40 likes this.
  15. #15  

    Default Re: Just saw the new ad with Gary Oldman

    Quote Originally Posted by madlaw1071 View Post
    With Gary Oldman. WTF were they thinking? They barely show the phone and at one point Oldman stares at the screen for a good 10 seconds.
    That's what htc does,lol. They suck at marketing


    Sent from my Apple iPad Air using Tapatalk
    Android is a tune up sports car with custom interior, sound system, and IOS is a stock model benz

    I use Android, because unlike IOS, i keep my apps in app drawers, and not infinitely cluttered homescreens
  16. #16  

    Default Re: Just saw the new ad with Gary Oldman

    I was just browsing the YouTube and found what HTC should've really done for their Ad campaign:



    The clip is about Sony's model BUT it's very relevant example - it does not have too much "blah, blah, blah" or talk about various gimmicks (like built-in pedometer support or heartbeat sensors It also isn't desperately trying to berate the users of other mobile platforms (like Microsoft/Nokia tried to do in a very childish way with their Lumia 920 Ads). Instead it just focuses on very basic things like "premium materials" for the body (which HTC should've definitely shown more in their Ad), improved camera with unique specifications and some useful software features (which HTC should've also done in their clip) and things like improved stereo speakers and overall sound quality (which again, what HTC should've really done in their Ad), while keeping the clip very short and making everything look very "sexy" (or at least aesthetically pleasing) and without unnecessarily overpaying some "has-been" celebrity to show his/her ugly wrinkled face in the Ad itself (just joking, I like Gary Oldman)

    You can even split it into several segments (if such length is unacceptable for certain TV channel or there would be a desire to expand on some particular feature). Would still be better than using simplistic jokes and/or showing irrelevant people holding the product (show some hardware/software engineers instead who actually designed the product itself, let them express their own dedication/enthusiasm about their work and let them explain why they believe the others will desire particular feature they designed).
    coronaboy10 and Synycalwon like this.
  17. #17  
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    Default Re: Just saw the new ad with Gary Oldman

    Quote Originally Posted by madlaw1071 View Post
    The problem with that message is that when people go to the internet and read the reviews they will that it's a nice phone with a non-competitive camera. They should've pointed out what sets the One apart.
    They will also see that all reviews are positive and almost every tech site says it's a great phone and worth buying.

    The ads are great. Especially compared to the horrible RDJ ads last year.
    coronaboy10 likes this.
  18. #18  

    Default Re: Just saw the new ad with Gary Oldman

    Quote Originally Posted by Loiter View Post
    They will also see that all reviews are positive and almost every tech site says it's a great phone and worth buying.

    The ads are great. Especially compared to the horrible RDJ ads last year.
    How will they attract those who don't go to review sites or know that android central, phone arena, etc exist?
    Android is a tune up sports car with custom interior, sound system, and IOS is a stock model benz

    I use Android, because unlike IOS, i keep my apps in app drawers, and not infinitely cluttered homescreens
  19. #19  

    Default Re: Just saw the new ad with Gary Oldman

    Quote Originally Posted by Soundtrack to Chaos View Post
    How will they attract those who don't go to review sites or know that android central, phone arena, etc exist?
    When they "ask the internet," they'll Google "HTC M8" and a plethora of reviews will pop up.

    Posted via Android Central App
  20. #20  

    Default Re: Just saw the new ad with Gary Oldman

    Quote Originally Posted by ErnstMach View Post
    When they "ask the internet," they'll Google "HTC M8" and a plethora of reviews will pop up.

    Posted via Android Central App
    Well, we'll see , didn't work out too great for them the last time


    Sent from my Apple iPad Air using Tapatalk
    Android is a tune up sports car with custom interior, sound system, and IOS is a stock model benz

    I use Android, because unlike IOS, i keep my apps in app drawers, and not infinitely cluttered homescreens
  21. #21  

    Default Re: Just saw the new ad with Gary Oldman

    Quote Originally Posted by Soundtrack to Chaos View Post
    Well, we'll see , didn't work out too great for them the last time


    Sent from my Apple iPad Air using Tapatalk
    I don't remember Gary Oldman asking me to "ask the internet" last time lol. It makes sense though, if I were to Google galaxy S5 (post embargo) or BlackBerry Q10 I'd get review results along with the official websites for each phone, as it is the review sites and the manufacturer sites that get the most traffic.

    Posted via Android Central App
  22. #22  

    Default Re: Just saw the new ad with Gary Oldman

    Quote Originally Posted by ErnstMach View Post
    I don't remember Gary Oldman asking me to "ask the internet" last time lol. It makes sense though, if I were to Google galaxy S5 (post embargo) or BlackBerry Q10 I'd get review results along with the official websites for each phone, as it is the review sites and the manufacturer sites that get the most traffic.

    Posted via Android Central App
    I meant last time in reference to hiring a celebrity and having a commercial that doesn't effectively provide you with any relevant information as to what the phone does, and why you need to get one.
    Android is a tune up sports car with custom interior, sound system, and IOS is a stock model benz

    I use Android, because unlike IOS, i keep my apps in app drawers, and not infinitely cluttered homescreens
  23. #23  

    Default Re: Just saw the new ad with Gary Oldman

    Quote Originally Posted by Soundtrack to Chaos View Post
    I meant last time in reference to hiring a celebrity and having a commercial that doesn't effectively provide you with any relevant information as to what the phone does, and why you need to get one.
    Ah, my mistake. Right on the money there. At least this one asks the customers to do something that will make them learn about the phone. We'll see how it pans out.

    Posted via Android Central App
  24. #24  

    Default Re: Just saw the new ad with Gary Oldman

    My girl and I saw the ad last night while watching TV and it was DOA. She didn't show any interest in it at all despite being a Gary Oldman fan. Myself (also a fan), thought it was just weird and like last year's RDJ commercials a waste of an "A" list actor. It's as if HTC just doesn't get it. I feel like they simple don't have a clue how to properly market their product. If I were the CEO, I'd fire the entire marketing department and step down myself for continuing to approve such drivel. HTC makes a great product (looking past the sealed/embedded battery), but they consistently fail to effectively market that product. You'd think by watching Samsung and Apple, they'd get a clue what tier 1 marketing is about....
  25. #25  
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    Default Re: Just saw the new ad with Gary Oldman

    Quote Originally Posted by Soundtrack to Chaos View Post
    How will they attract those who don't go to review sites or know that android central, phone arena, etc exist?
    It's not difficult to google around. Let's be honest. People wanting this phone must be a bit tech-savvy. It's not easy to lure iPhone users that just buy each device every year or those that think that every Android phone is a Samsung phone. It didn't happen last year although the One was by far the best phone.
    So HTC wants to lure these people that know a bit more, that read a bit more. Tell them not to trust the random film star, but to take a look.

    I'm not sure if this is enough but it seems to me it has some potential. And of course it's not plain stupid as the one with RDJ was.
    Although I'm a fan of ads that really show the product. As I'm not a fan of ads just making fun of the opponents (like Samsung or Nokia do for Apple).
    My favourite HTC was one from a couple of years ago where they just show their phone during the whole day.
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