Of course, they have terrible marketing imo and it's because their phone either has nothing to show off or they can't figure out how to show off the things they do have.
All these silly commercials with some random person talking and showing the phone for 5 seconds or that stupid blink feed commercial really don't do anything to make the general public people want to research and buy the phone more than those of competitors
They do have commercials out in other markets that showcase the features on the device very very well. Unfortunately in the US they've yet to make any that are that focused. But they're definitely doing a better job of marketing the M8 than they did the M7. More saturation, more in your face, more features and how the experience enhances your life etc. I do agree they should just stop letting celebs that probably dont even use the device advertise it. And if they're going to do that, show the device more and less of the celebs. And the blah blah blah commercial even though I understood it, I thought was kind of the same old type of advertising they've been guilty of in the past. Meaning its just not very compelling or very informative. But they're moving in the right direction.
However, at least finally after all these years they are finally trying to do something about it
http://www.phonearena.com/news/HTC-...ng-executive-to-do-some-contract-work_id55306
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