I don't know, but I don't like it. This could be malware.
A .bin file is an alternate way of updating the OS, but if it were a real OTA update it would tell you that an update is ready.
This sounds like something a web page might have pushed. You may find the file in your downloads with a file manager.
You can copy it to a safe place, or re-name it to something that does not end in .bin.
Be careful not to tap it or reboot your phone (which might trigger an install it till you know what it is.
Make sure you have Install from Unknowns Sources turned OFF in settings/security.
If it turns out that it is official, the name makes it sound like something done to avoid an Apple Patent of handling URLs in emails and text messages.
That shouldn't apply anywhere except the US, but who knows.