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  • 1 Post By sniffs
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  1. Thread Author  Thread Author    #1  

    Default HTC is doing a terrible job of marketing the One X / One X+

    These 2 phones should have sold extremely well. HTC, while not as big as Samsung, is still a very large company and has been around making phones for as long as I can remember.

    They really need to kickstart their marketing division to promote these phones. Samsung has all these witty anti-iphone commercials.. where is the One X commercials?? I've seen one commercial for the One X..

    For HTC to succeed, they need to pump more into marketing!!
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  2. #2  
    Ry
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    Default Re: HTC is doing a terrible job of marketing the One X / One X+

    HTC is relatively young compared to Samsung, Motorola, and LG when it comes to mobile phones.

    Does HTC have the marketing budget to properly market the One X and One X+?
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  3. Thread Author  Thread Author    #3  

    Default Re: HTC is doing a terrible job of marketing the One X / One X+

    Quote Originally Posted by Ry View Post
    HTC is relatively young compared to Samsung, Motorola, and LG when it comes to mobile phones.

    Does HTC have the marketing budget to properly market the One X and One X+?
    Hmm.. you sure? HTC made my first Windows Mobile phone like 7-8 years ago, it was the PPC-6700. They've been around for quite awhile.. As far as making phones I think they've been making phones as long as Samsung and surely longer than LG.

    Seem's they do things like AMD does, no marketing budget, just release products, give sneak peaks to bloggers and let them market for them. You can see the difference marketing makes. Samsung+Intel is synonymous with HTC+AMD
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  4. #4  
    Ry
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    Default Re: HTC is doing a terrible job of marketing the One X / One X+

    Quote Originally Posted by sniffs View Post
    Hmm.. you sure? HTC made my first Windows Mobile phone like 7-8 years ago, it was the PPC-6700. They've been around for quite awhile.. As far as making phones I think they've been making phones as long as Samsung and surely longer than LG.

    Seem's they do things like AMD does, no marketing budget, just release products, give sneak peaks to bloggers and let them market for them. You can see the difference marketing makes. Samsung+Intel is synonymous with HTC+AMD
    They made smartphones running Windows Mobile back in the day but I Was referring to the mobile industry as a whole (regular phones too).

    Plus, it really wasn't until Android came around that HTC started really marketing their own brand name.
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  5. #5  
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    Default Re: HTC is doing a terrible job of marketing the One X / One X+

    Well the issue is its for one carrier in the us. If they did like Samsung and release on all carriers the. The one x would be heavily marketed


    Sent from my HTC One X+ using Android Central Forums
    Last edited by cyanogen-man; 11-28-2012 at 08:07 AM.
  6. #6  

    Default Re: HTC is doing a terrible job of marketing the One X / One X+

    Quote Originally Posted by Ry View Post
    HTC is relatively young compared to Samsung, Motorola, and LG when it comes to mobile phones.

    Does HTC have the marketing budget to properly market the One X and One X+?
    They're older than Apple in the mobile industry.
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  7. #7  
    Ry
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    Default Re: HTC is doing a terrible job of marketing the One X / One X+

    Quote Originally Posted by SteveISU View Post
    They're older than Apple in the mobile industry.
    But Apple is a marketing machine.
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  8. #8  

    Default Re: HTC is doing a terrible job of marketing the One X / One X+

    Quote Originally Posted by Ry View Post
    But Apple is a marketing machine.
    Well doesn't that prove the point then to what the OP is talking about? lol

    The only ones who walk into an AT&T store and ask where the HOX are are android nerds. You see Samsung, Apple, WP8 on the TV, catches peoples eyes, they go to the store and ask to see them. Most At&T employees didn't even know about the +. HTC sucks at positioning their devices.
    Last edited by SteveISU; 11-27-2012 at 05:42 PM.
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  9. #9  
    Ry
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    Default Re: HTC is doing a terrible job of marketing the One X / One X+

    Quote Originally Posted by SteveISU View Post
    Well doesn't that prove the point then to what the OP is talking about? lol

    The only ones who walk into an AT&T store and ask where the HOX are android nerds. You see Samsung, Apple, WP8 on the TV, catches peoples eyes, they go to the store and ask to see them. Most At&T employees didn't even know about the +. HTC sucks at positioning their devices.
    Which goes back to my original reply...

    Quote Originally Posted by Ry View Post
    Does HTC have the marketing budget to properly market the One X and One X+?
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  10. Thread Author  Thread Author    #10  

    Default Re: HTC is doing a terrible job of marketing the One X / One X+

    Interesting.. and just like that, HTC is doing "Marketing 2.0".. so I guess they do have the budget.

    About HTC
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  11. #11  

    Default Re: HTC is doing a terrible job of marketing the One X / One X+

    Quote Originally Posted by sniffs View Post
    Interesting.. and just like that, HTC is doing "Marketing 2.0".. so I guess they do have the budget.

    About HTC
    They also brought in a new marketing exec.

    Sent from my HTC One X+ using Android Central Forums
  12. #12  

    Default Re: HTC is doing a terrible job of marketing the One X / One X+

    They have an apt tagline "Quietly brilliant'

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