I hate to say this BUUUTT....
We all know the original release date/pre-order was the 22nd. BB screwed up and didn't erase the memo to put out the pre-order signs in the store. Now all of a sudden at 1am the site updates to a pre-order post on the main page but no links are working.
I'm thinking this was an automated thing that everyone forgot to turn off....
I hope I'm wrong, but this would be two strikes for BB and they are common for this kind of thing LOL Time will tell in a few hours when someone on east coast time walks into a BB.