Hi, same on my GS5. Not when I first got the phone, but since the Lollipop update, which is not to point the finger at that update, even if differential power needs for a given OS on the same phone makes reasonable sense, as do overall battery age and usage habits. My battery does not perform now as it did when brand new (less than one year old), or prior to Lollipop, but it isn't new anymore, and it is running a more power-intensive OS. Just the change from black to white backgrounds would (does) have an effect on overall battery life, certainly during usage. But I think the most important answers in this thread point out that battery life, even on the same phones, is going to vary significantly based on personal usage habits, apps, settings, those sorts of things. Unless your phone becomes virtually unchargeable or won't hold a charge well, and this is a sudden, new issue, I would not panic over that first 10% of juice burning relatively fast.
Just FYI, I say these things AFTER having read through various answers here, as I was researching the exact same thing. But in reading, a concensus emerges, which is reasonable, and therefore the most likely explanation, if not the only one. Thanks for the input from users on this forum.