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Re: HTC Continues Financial Free fall
I hate this article because they word this in such a way like they predicted this and nobody else did. Of course the HTC One phone sales are going to be much less 4-5 months on the product release versus the initial. All smartphones go through this.
Originally Posted by Nreeldeep
The issue was other decisions and factors that involve the company put them in a bad position(i.e. HTC First, bad product support reputation, poor ceo decisions).
Originally Posted by joshwithachance
You may not like the commercials with Robert Downy Jr, but they brought alone with him a lot of free marketing and press.
When they signed him that news wasn't just plastered on tech websites, it put HTC's name on entertainment and regular news broadcasts. They probably got back everything they paid him in the countless free press they got because his name was attached to this.
My wife was watching Entertainment Tonight and they spent a minute discussing this. One minute of free airtime on a nationally syndicated show that targets women from the demographic of 24-49 that have purchasing power.
But a lot of people do not think in those terms, nor see that bigger picture at all.