It looks really nice, but I don't think I'm going to go with their first attempt at a high end smartphone, even if it knocks it out of the park. I want to see how they are as far as support and updates first.
I've tried this phone hands on with an engineering sample, all I can say is that I was very impressed. I tried to bombard it with apps and games so it would start lagging, but it didn't, it just went at normal speed. Also, it looks like stock ICS with maybe some very little additions. I think this might succeed as a great product.