I like the simplicity of the 360s design. Almost no bezel to maximize screen area, but yet nice and elegant look to it. The only thing that has bugged me is that bottom area that's supposed to be a sensor, it kind of ruins the look of the watch a bit depending of course what watch face you choose to use. If you look at the thread of the moto design contest, you can see how many of the pretty designs with lighter colors are let down by that ugly black sensor thing at the bottom. But, as of now, that is the only real downside to this watch for me.
The LG R watch makes a big deal about being perfectly round, so obviously LG has picked up on this shortcoming in the moto 360. However, if this comes at the price of lack of functionality (no light sensor, if that's what that thing down there really is), then it's 360 all the way for me. I am also hoping that the leaked snazzy wireless charger is indeed included with the watch and that the price of $250 is true.
I am glad that many of these watches are all released at IFA, great for comparison shopping. Nothing worse than jumping on the 360 just to see some other well known manufacturers watch blow it out of the water a week later.
As far as the high end watch makers jumping on the Android Wear bandwagon.....I don't know about that. Those watches will probably cost more due to even more premium materials, but, we need to remember that a high end regular watch will last a very long time. My Tag Heuer is around 20 years old now and still runs and looks like new. Android Wear watches age just because of the technology inside them, even a replaceable battery won't help much since you can't just upgrade the innards. Unless they come out with modular watches with interchangeable screens and SoC's? That's crazy talk though.
I would rather buy a watch from a Tech company like LG, Motorola, or Samsung than one made by a watchmaker because the important part is the technology in the watch which those companies are experts in and which companies like Fossil, Tag, etc would have to learn first. Make the thing look good and last around 2 years so we can upgrade to the next more powerful model.