If you mean buying from the LG website like Google does with Nexus devices on Google Play, then the answer is No.
The LG website will just give you a list of retailers on where to get the phone, if you like in the UK for example it will probably direct you to Amazon.co.uk and Carphonewarehouse.
I think it saves them money to not hire distributors and online sales reps/CSR's, also not dealing with residential shipping worldwide.
Might be but I like to buy direct. So this will allow me to over look this device I guess. I'm sure its a small amount of customer base but its something. I'm sure it will sale either way!