I see your point but from a marketing and consumer point of view, the LG V10 is suppose to be the current flagship in LG's kingdom (apart from the LG G5) so it would be natural for those of us with LG V10s to expect the latest and greatest in software enhancements and updates. LG missed the mark big time (in my opinion) bc it didn't launch the V10 with Marshmallow out of the box. Again, these are just my thoughts....