Do I have to create a gmail address in order to download content from the play store? I just got a the SIII as a work only phone and dont want to put my personal gmail on there nor do I really want to have to create a gmail just for this. All I want is to be able to download content from the Play Store. The entire company might eventually go completely android and I dont want to have to create a gmail account for every phone/user just so they can get the play store. My old blackberry let me use any email address for the app market. Does Google allow this as well?