"only 500,000 Moto Xs sold in third quarter"
11-16-2013 09:18 PM
- This is a bummer because the Moto X is a winner. They need to focus more on the touchless features etc instead of just the moto maker and customization in their ads. But when I think about it i have only seen two in the wild so I know it is a well kept secret among those that know android.
I hope business picks up for the sake of Motorola and my homie in Fort Worth! We do not need to see people getting laid off when they have a superb product!11-12-2013 08:00 PM
- 11-12-2013 08:02 PM
- 11-12-2013 08:06 PM
- 11-12-2013 08:08 PM
- I've seen a few, my boss is getting one from Moto Maker on Verizon. She loves mine. A nerd at Target's logistics team let me play with his Nexus 5, only one I've seen. Lately I've been seeing a lot of really old Samsung and Moto phones. Like S2, the original Razr Maxx, one guy even had AT&T service and an Atrix. Silly, poor fool.11-12-2013 08:15 PM
- 11-12-2013 08:17 PM
- Another interesting point is that with the Moto X not priced like a Nexus, it's very easy for it to be a money maker. Lets say for example, they cost $200 to make and sell for $600 to keep numbers easy. If they had a total of $1,000,000,000 in sunk costs for this device (the plant, 500 mill advertising, etc), then obviously they'd need to sell 2.5 million units to break even. However much of the R&D budget and other sunk costs can be offset by the Droid line (you could develop the X8 for Droid and then just use it in the X, etc) and the TX plant can be separated because it's useful for future assembly operations.
The BOM already does include some sunk costs (they line item an R&D amount based on a projected sales volume and include it, same thing with manufacturing costs, etc) and so assuming a profit that high isn't wholly unreasonable, especially given the strategy of selling through carriers... because carriers like upgrades, rather than of contract sales. In those cases, every time you gave your $99 to Verizon or AT&T, they paid the delta to Moto by the carrier, less the markup if any, from MSRP.
It's quite possible that the X has a total sales goal of around 1 to 1.5 million by end of life to consider this a break even and successful product launch.11-12-2013 08:29 PM
- 11-12-2013 08:34 PM
I see more iPhones than all of the others combines even though Android has more of the market. Strange, do people with Android phones just hide/not use them? XD11-12-2013 08:49 PM
- 11-12-2013 09:08 PM
- Interesting. Seems this was missed.
Fort Worth Motorola plant sheds workers - Dallas News | myFOXdfw.com
The point is...the reduction of temporary staff could mean what the blogger is inferring and the X is not selling as well as expected or, what the blogger didn't consider, the factory is working much more smoothly and much earlier than expected. There really isn't enough public information to tell us which case is accurate.11-12-2013 10:40 PM
Just curious, since you said you see windows phones mostly at airports, are they often europeans? I hear WP does really well in several EU countries.11-13-2013 08:06 AM
- Motorola isn't going anywhere anytime soon. Googles approach time and time again has been forward thinking. Release and refine. 200m in losses is not putting a dent on Googles bottom line.
It's going to be five years from now when we all begin to post in here how brilliant they (Google & Motorola) played their chips.
Its the cool part about having billions of dollars to blow. You can learn through failure without closing and come back with a new approach (a luxury HTC doesn't have) Eventually you find success.
Posted via Android Central App11-13-2013 08:26 AM
- 11-13-2013 08:32 AM
- I was wondering this myself, I haven't seen a single ad yet on north american TV channels
That's my experience as well, pretty much Galaxies, Notes, and iPhones plus the odd blackberry (which usually end up being because they are company issued). I am hearing quite a bit of interest in Note 3 recently from people I talk to but those people more often than not currently own a Note 1 or 2 and have a reason of some kind for preferring a phablet with stylus rather than a casual smartphone. The Note series will continue to do pretty good I think because Samsung basically has cornered the mindshare for people looking for phablets
Just curious, since you said you see windows phones mostly at airports, are they often europeans? I hear WP does really well in several EU countries.
Sent from my bada$$ Nexus 511-13-2013 09:26 AM
- When you try to measure how Motorola is really doing today with its flagship device, try not to compare it to Galaxy S4 or iPhone 5S. Think about Moto X as a single smartphone which launched in a big, but still only one market, was on sale with 2 carriers for 5 weeks, and with another 2 for 3 weeks. Look how competitors other than Apple and Samsung have done during the same timeframe.
Suddenly that 500 000 Moto X shipped starts looking pretty good, doesn’t it?
There are lies, damn lies, and statistics; apparently you can add bloggers somewhere in there, too. I honestly would have expected a website that made its name giving out investment advice to do their homework before printing a pile of sensationalist speculative garbage like Motley Fool did.11-13-2013 09:31 AM
- For those not involved in a production industry, this seems to me to be the Moto factory settling in and matching their staffing to optimized operations. The employees that were let go were temp staff and not "permanent" positions. Our company routinely ramps up for seasonal or large initial efforts using temporary staff to bolster the permanent workforce to ensure that if kinks occur, the staffing can overcome the kinks to avoid delays/service issues. And once it is validated that the kinks/delays are mitigated and things are working fluidly (as designed), the temporary staff is reduced.
The point is...the reduction of temporary staff could mean what the blogger is inferring and the X is not selling as well as expected or, what the blogger didn't consider, the factory is working much more smoothly and much earlier than expected. There really isn't enough public information to tell us which case is accurate.11-13-2013 10:11 AMLike 3
- 11-13-2013 01:42 PM
- I think the Moto X was almost intentionally positioned to be a poor seller; high launch price, poor timing (right before new iPhone), AT&T exclusive Moto Maker, etc. If it was $50 on-contract and $400 off-contract to start, with moto maker for everyone from the start, and launched around June, it would have been the sales hit of the year.
They may have wanted to roll out Moto Maker slowly, to get the logistics right. Watch, Moto's next flagship phone will be positioned to sell big from the start.
And I really think the Moto Maker is being wildly overhyped. Most people just go to a carrier store and get what they have. Why do you think there are so many Pebble Blue VZW GS3s around? Cause towards the end of its lifecycle all Verizon was stocking was Pebble Blue and people got it even if they went there looking for a different color. They didn't decide to get an HTC One or whatever, they still got the GS3 they went to the carrier store to buy.
I do think the Maker is a nice idea, ultimately, but I think people are giving it way too much credit... Samsung doesn't need that to sell 500k phones, nor do they need to price their flagships are $99 on contract (like Nokia did with the L92x series) to sell them.
That phone is selling poorly because the bad things about it aren't minor (like the camera) and the good things about it (like voice controls) simply aren't high up in the list of priorities for the average consumer. Sometimes it's important to get off the tech blogs and actually talk to real people (the ones you don't have a lot of influence over) to see what they thing about these things.
Practically no one cares about the Moto Maker or Voice Controls that I know. All they care about is the fact that it's worse than a GS4 or G2, so they get those devices instead.
Most people don't buy off contract. The subsidy is what matters, and brand recognition.
For those that do like to buy off-contract, there is very little reason to consider this phone over a Nexus 5, Voice Controls or not. Money talks, and the price disparity is too large given how much better the Nexus is in a number of ways.11-14-2013 10:28 AM
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