I guess I have to admit I'm a Motorola fanboy. I believe I've owned 6 Moto phones and all have treated me well.
Their hardware has always been great but software and their Motoblur UI was a bit lacking, to say the least. I think the Google influence is now becoming evident and has been a BIG positive. I like the fact that they took a chance and brought some true innovations to the Moto X and concentrated on user experience instead of trying to fight the spec wars, which they would have lost. Bringing aggressive price incentives on developer edition and full retail phones is a unique approach. Developing some excellent software and putting it on the Play Store where it can be updated easier and more frequently than waiting for an OS update should pay dividends. 0% financing plans is a newly added selling point.
I think he said 10's of thousands, so that could be 20,000, 30,000 or more with more to come next Monday. Getting it into the hands of more people will be a plus as people who actually use and live with the phone (my wife has had one for about a month) for the most part are singing its praises. Woodside was still pretty evasive about the timing of wood backs though, wasn't he?