basically it looks like a budget android phone with a giant battery. But they already have a new budget phone (Moto G). I'm guessing the G is supposed to fill the low end segment and the Play is midrage? Ok, but if that's the case their flagship specced phone is only $400 but cut a couple of corners which also qualifies IMO as mid-range. There's also only a 0.2' difference in screen size. Not sure why Moto even bothered with the Play version, it seems kind of redundant.