Perhaps I'm a little bit uninformed or oblivious to something in the ad, but what of the ad and Motorola's press release has given a lot of people the indication that the Moto X will be 'customizable' from a hardware standpoint? To me, when I read the ad, I interpreted it as coming from a software standpoint.
Of course Android is already highly customizable, but I still do not feel like it is easy enough for the average consumer to do without doing a bit of digging for information. I figured that the whole 'designed by you' message meant a very easy and simple way to customize the software on your phone entirely - from color schemes to where things are placed to how you interact with things - without downloading six apps from the Play Store or having to root your device.
I feel like, in many respects, customizable hardware will indeed attract a lot of consumers - but won't be appealing to the consumers Google and Android have yet to fully capitalize on: first and second time smartphone buyers. Many of them are already on Android but need to be convinced not to make the jump elsewhere. On top of that, others went to IOS or lesser known platforms and have been hearing a lot about Android and want to try it out. What outside of different colors would really be all that appealing to the consumer? Yes, a potentially lower price point - but few consumers are versed in the nuances of RAM, PPI, etc. I feel like most of them will merely ask a store representative for tips, who will then direct them to the very specs that high-end phones like the S4 and One have.
Again, perhaps I've been a little bit uninformed or oblivious to something here, but I'm a little bit skeptical that the hardware will be all that customizable - I feel like Motorola was more so referencing the software. I do believe it will be a hybrid situation where common elements of the hardware are customizable via different colors or batteries (at the same time, coming with easily customizable software), but I don't think it will be as advanced with regards to hardware customization as some have suggested.
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Of course Android is already highly customizable, but I still do not feel like it is easy enough for the average consumer to do without doing a bit of digging for information. I figured that the whole 'designed by you' message meant a very easy and simple way to customize the software on your phone entirely - from color schemes to where things are placed to how you interact with things - without downloading six apps from the Play Store or having to root your device.
I feel like, in many respects, customizable hardware will indeed attract a lot of consumers - but won't be appealing to the consumers Google and Android have yet to fully capitalize on: first and second time smartphone buyers. Many of them are already on Android but need to be convinced not to make the jump elsewhere. On top of that, others went to IOS or lesser known platforms and have been hearing a lot about Android and want to try it out. What outside of different colors would really be all that appealing to the consumer? Yes, a potentially lower price point - but few consumers are versed in the nuances of RAM, PPI, etc. I feel like most of them will merely ask a store representative for tips, who will then direct them to the very specs that high-end phones like the S4 and One have.
Again, perhaps I've been a little bit uninformed or oblivious to something here, but I'm a little bit skeptical that the hardware will be all that customizable - I feel like Motorola was more so referencing the software. I do believe it will be a hybrid situation where common elements of the hardware are customizable via different colors or batteries (at the same time, coming with easily customizable software), but I don't think it will be as advanced with regards to hardware customization as some have suggested.
Sent from my SPH-L710 using AC Forums mobile app
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