I'm not brand loyal at all and had a phone from all major players...and I've been around since the "Bag Phone" from the 1980's. If it weren't for the Battery issues of the Note 7 (and studdering lag) it might be a harder call. The Z Force wins on so many fronts though, especially because of the Mods. Looking to the future, new Mods will add freshness, functionality and value to my device, whereas with the Note 7, I could update the case and replace the cracked screen protector(zzzz)...My wife and I both have the Z Force and can swap Mods which comes in handy for Gift ideas...I buy her a new Mod and if I ask nicely, I can use it to, Lol!