A) They didn't have an ad on Monday Night Football last night ;-)
B) I didn't catch the ad since the Giants had already destroyed the Seahawks (sorry avl5) but the most I can find on the subject is HP's ePrint, which seems to be aimed at enterprise users. Do you happen to remember the name of the product?
I beg to differ on the ad placement, but no matter. Did some research and here's a website with info. Looks like a BlackBerry emphasis at this point, but it appears there are other alternatives ... not to mention specialized printers (for sale, of course) that operate from the HP cloud.