No I don't mean the barely noticeable ad campaign, the bad press about missing features or even the price.
Back when the Droid launched the week I pre-ordered the phone I was so excited I couldn't wait the device to get into my hands. I checked the forums and the blogs all the time just trying to find even an inkling of news. I checked youtube all the time looking for new videos or reviews.
Now I find myself doing the same thing. It's a pretty good feeling. Almost like the build up to christmas when I was a kid. Thursday can't come soon enough.