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  • 1 Post By JeffDenver
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    JeffDenver's Avatar
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    Default Apple really does try to manipulate the media

    Honestly, I am not sure I really blame them for doing this. Image is a big part of what their company is based on and it kinda makes sense to try to spin stuff in your favor.

    A lot of people have criticized Android fans for implying that Apple does this when it's not proven. So I am posting this as an example to prove that it's not in our imaginations.

    9to5Mac’s Mark Gurman, who’s about as good an Apple reporter as you’ll find, has just written an extensive series about Apple’s PR operations and how it springs into action to stomp out any stories that paint the company in a negative light. To cite one particular example, Gurman describes how Apple worked to discredit a Reuters report that questioned whether Apple was doing enough to make its products more accessible to people with disabilities.

    Apparently, Reuters had asked Apple to comment on the record about its reporting and Apple steadfastly refused and pushed Reuters to include more excerpts that Tim Cook gave where he mentioned the need to do more for people with disabilities, which presumably would have painted the company in a more positive light. Reuters called Apple’s bluff and said that because the entire speech was public record, it shouldn’t have to quote parts that Apple pushed it to quote.

    To combat this report, Apple made sure to let a bunch of Apple bloggers know that Reuters had failed to report the entire context of the speech. Soon enough, those blogs were soon out in full force questioning the veracity and honesty of Reuters‘ report.

    Amazingly, Apple did all this without once making an on-the-record statement, which Gurman says is a time-tested strategy of the company.

    “Their strategy is to say nothing,” says one of Gurman’s sources. “It keeps everyone guessing what Apple is up to, generates free publicity, and keeps them out of the trouble everyone gets into. Once you start answering questions, you get your foot in your mouth.”

    Apple public relations strategies: Say nothing | BGR
    Here's the source for that article, which is an interesting read in itself, if anyone is interested. - http://9to5mac.com/2014/08/29/part-1...hite-booklets/
    Maladroit23 likes this.
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    MDMcAtee's Avatar

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    I am not surprised at all.

    It seems to me anytime that someone gets upset about a truthful article that doesn't paint a good picture of them regardless if about Apple or Microsoft the outcry from the major fan base is deafing.

    Posted via Android Central App on my HTC M8
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    DucTruong's Avatar
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    Default Re: Apple really does try to manipulate the media

    thank you

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