The camera will undoubtedly continue to be the definitive leader of smartphone cameras. But beyond that, there is absolutely nothing appealing to me about the iPhone. The OS is boring. The concept of it and the hardware are confining, if not claustrophobic. The "features" they added are either copies of Android (e.g. finally being able to speak to Siri with an always-listening capability that the OG X delivered two years ago) or are just completely useless to me.
And the design of the phone is, to me, uninspiring if not downright ugly. The camera bump is offset and ugly. The bezels continue to be enormous. The design is dull. The display resolution continues to lag far behind that of many Android flagship options.
And the price....the PRICE.....for on-contract 6S+ with higher the higher memory is nearly as expensive as an off-contract XPE! Yikes!!!! And then you better treat that piece of precious as if it was your life or you better shell out a ton of dough in insurance costs.
I bought an extra OG X back in the day when they had the big sale for it because it was cheaper to have that as an insurance phone than it was to pay for insurance for our three devices. And it came in handy, too, because I'm using it right now for that exact reason (I committed a fatal error in judgement/anger and broke my beloved 2014 X a couple of weeks ago --- long story, embarrassing story, sad story).
FWIW, Apple has elevated themselves to the status of "status ownership" and bilk lemming-minded people out of huge sums of cash to attain that status. There is no value other than perceived status. I'm all about value. I want something that fits my needs and serves me well. The Moto X line, camera notwithstanding, has always done that for me. And at MUCH lower cost, especially with the XPE.
So, no. Not interested in any CrApple device anytime soon.