Starting with the Droid 1, before Moto started using the bigger batteries...Motorola phones have usually been near the top or at the top in overall battery life for Android phones. They still do something besides the bigger batteries to have decent battery life.
As far as I know Moto's have one of the better radios, that gives better cell reception. My current phone's (GSII SkyRocket) battery drains heavily when I have a weak signal (constantly searching for the strongest signal).
In my opinion, Moto has one of the better build qualities, similar to Blackberry. I still see people walking around with the O.G. Droid.
Moto already has:
~ Great cell reception: Alwasy top notch
~ Great battery: Maxx
~ Build quality: Usually very durable
Now we just need:
~ Hardware: Moto usually has good hardware. I want great, to ensure satisfaction through a 2yr commitment.
~ Great Software: Moto has been getting better, which leads me to next want. (see below)
~ Hack-ability: Moto's security is excellent, too good. Modders want a easily unlocked boot-loader.
For my ideal 'daily driver' phone.