I had been a hard core Android user since DAY ONE… But I would be the FIRST to admit Android is not for the faint of heart… I mean till THIS day navigating around Android is not “simple”… Regardless of which version, which mfg, running stock, launcher etc, Android continues (for me anyway) to boggle my mind at times with its “settings, strange messages & most recently, “Screen Overlay” issue (whaaaaa?!) ….
Android’s detailed customization options is unparalleled, but its simplicity of use is not.
I CAN NOT tell you the amount of times over the years I have just “lived with a feature not working” or a setting that drove me batty rather than find the solution quickly & easily that addresses it, regardless of the google / forum searches I did.
Just the setup process alone is 100 times more complicated than an iPhone...
Currently, just about any Android Flagship can easily turn the head of an iPhone user, but if that SAME user decides to make the switch, some will stay and feel like, "i can't believe what i was missing," but i think ppl with busy lives who don't have the time to devote to figuring out the most simple features of their phone will easily solve it by making one quick trip back to the their carrier & exchange back to their iPhone...
The day Android can design a phone that allows the degree of customization Android offers but IN CONJUNCTION with navigation as simple as iPhone will be the day Apple truly will have something to worry about.
I even have a name/tag line for that version.... "Welcome To Android Androgynous - The Very Best of BOTH WORLDS!"
BTC