There's OPEN WARFARE now between Samsung and Google, according to articles in the past week in the WSJ, Forbes, and every other major media you can think of. Hell, I didn't even know until the WSJ printed it that Android inventor and Google VP Andy Rubin was openly calling Samsung a threat since last fall and had called a meeting of Google's top brass to discuss Google's growing "Samsung threat." This is exactly what I've been saying all along! Samsung's $15 billion advertising budget is geared toward promoting the "Galaxy" brand and not the "Android" brand. The fatal flaw in the Samsung-Google partnership has always simply been that it's a PARTNERSHIP, and recall from your Business 101 class that most business partnerships usually fail. Samsung Galaxy phones all get TouchWiz which will also appear on Tizen Galaxy phones that run all the same Android apps, and most consumers won't know the difference (except they'll be buying Android apps from Samsung's app store rather than Google's). Additionally, Samsung's web services like Music Hub increasingly compete for screen space with Google's apps and services, and Samsung will of course favor its own apps and services. I know you're saying right now all of Google's search, apps and services are indispensable on any phone, but you'd be wrong. This is because Google already pays Apple a crazy 75% cut of its cash-cow Google Search revenues on iOS devices, according to Morgan Stanley. According to the WSJ, Samsung currently gets only a 10% cut of Google's search revenues on its Android devices, so even on Google's cash-cow search, Samsung's eventually going to ask for an Apple-like 75% cut, too. Then, you'll have this utterly bizarre situation: Google already gives Android to Samsung for free but then, on top of that, will start paying Samsung a 75% cut of all its Google Search revenues generated on Samsung's smartphones. Google's whole Android strategy rested on the erroneous belief that Google could make profit later on Android through mobile Google Search and other mobile Google services on Samsung's and others' Android devices, but this entire Google mobile strategy collapses the moment Samsung asks for its 75% cut of Google's mobile search revenues, too, as the WSJ reported it has already asked Google to do. Thus, Google's whole mobile strategy is a failure, and Google's stuck on the dying desktop where it was born, while Samsung and Apple milk the bulk of Google's search revenues on mobile devices. Because of this as well as Tizen and Samsung's marketing power, Samsung has Google firmly by the balls. No wonder Andy Rubin fears Samsung. Google's X-Phone could be superior to the best Samsung phone in every respect, but it just doesn't matter because Google lacks Samsung's manufacturing and marketing scale, which are unrivaled in the world. Google has no choice but to pay both Apple and Samsung a 75% cut of all Google Search revenues generated on their devices. It never had to pay PC makers like Dell and HP any such portions of its search revenues back in the PC age where Google initially found success and became a big company, but in the mobile world, Apple and Samsung have more leverage.