"Samsung is apparently decking its Galaxy S IV with a new, brighter and more energy-efficient display based on PHOLED technology which it will evidently call "HyperBright." Samsung filed earlier this week to trademark the name, but its application was rejected by the U.S. Patent and Trademark Office (USPTO)."
Samsung tries to trademark 'HyperBright' Display
Samsung tries to trademark 'HyperBright' Display