I agree with everything Raf said. While I like the night clock and the easy access to top 5 contacts, that's not at all why I bought this phone. It looks stunning when it's off and when it's on, the display "pops" and has a depth to it that makes me never want a flat screen again. It's just gorgeous and really fun to own and use. Every time I pick it up, turn it on, I'm like "wow!" That sense of fun and excitement makes the extra hundred totally worth it to me. I can't remember ever being this excited about a new phone...
Having said all that, I have noticed that the phones don't "show" as well in stores, tied down and obstructed with cables so you can't really hold them properly... it's just not the same as having your own device in your hand all set up with your favorite wallpaper.