youll lose a lot.
do a backup on Kies and i think that saves phone settings.. apps should re-download once you restart and log into the phone if youre on wifi but kies will back em up anyway. contacts are in the cloud so youll never lose them.
the only thing you cant save without rooting is app data/settings although you can back up custom launcher and sms app settings.
youll lose stuff like game progress, app settings that dont have a backup option.
if you wana save that stuff, root the phone then use Titanium or MyBackup Pro.
factory reset is in Storage settings.
aparently theres a proper way to do it. have u seen Sir Mervin King around the forum? samsung told him how to do it n im sure he'l help u out
global s3, UK. Ask me anything and ill reply even if its just an intelligent (or stupid) guess