Mar 4, 2011
- Samsung Exec VP Lee Don-joo: "We will have to improve the parts that are inadequate, Apple made it very thin."
- "The 10-inch (tablet) was to be priced higher than the 7-inch (tablet) but we will have to think that over," Lee added.
Mar 22, 2011 CTIA:
- Now 8.6mm, only non-working dummy units shown
- 20 days after the iPad 2, Samsung shows a completely new tablet.
20 days after the iPad 2 was introduced, Samsung showed non-working dummy models of a new 10.1 design. Eight weeks later Samsung passed out 5,000 working samples of the new design. Samsung systematically beat or matched every new iPad 2 spec and also cut their price down to match.
But Samsung, LG, HTC, Asus, and Acer make their own tablets and phones. Samsung has no middle-man and can go from outdated to industry leading in 11 weeks as we just saw.
So it appears that Samsung brought up the Galaxy Tab 10.1 II that was probably due out for the holidays and made it appear almost over night. So what we see as the 10.1 is probably really the 10.1 II. Like everyone else, Samsung works on degins years in advance. Samsung has said that they want new products for each main model in under a year with 6 months as the goal. So the 10.1 III is already start as is the 10.1 IV, etc.
Also, Samsung makes the A5 CPU in the iPad 2 so they new the design, maybe just not how thin it would be or how cheap. Apple pulled a rabbit out of the hat on March 2. Remember that the March 2 launch was announced like it was last minute, after Apple could see what was coming out at CES and MWC. Samsung was caught off guard by the thinness and price.
Samsung was already in production with the first gen so they had to think of something to do with them, so off to Australia they went as the 10.1V. No one would ever notice.
Samsung moved up a planned product...by about 6 months...and they did it on a dime. Which means that the Tab 10.1 III team is probably sweating blood because they need to be ready at least 6 months early now too.
Last edited by milominderbinder; 06-03-2011 at 05:44 PM.
i think the thin 10.1 was already in production and was going to be released holidayish 2011. Upon seeing the iPad 2 Samsung realized their current fatter tablet wasn't going to cut it and had no choice but to move it forward. Makes you wonder what every other company is working as they release their products.
p.s. catch-22 is one of my favorite books. i've forgotten count of how many times i've read it.
Nice little summary. I'm glad the iPad 2 came out the way it did, it really pushed Samsung to make theirs better and even cut prices. One of many examples as to why competition is great for the consumer.